Jood

Jood is a Jordanian Localized video game concept with fully established artwork and concepts, the game is about 2 young souls with the same name and became friends by having the same name. Throughout the story we discover more about them and how they became where are they in life until that moment, one day they cross paths with a demon and our story starts from it's curse. 

They seek help through their grandmother that directs them to a kind witch who had been her friend since they were kids, she stays with them throughout their whole journey in order to regain their own ability and independence from a split mind and soul.

Icon 18

Icon 18 is a typography based project that targets 18 designers that have developed the most Essential typefaces that we are still using till this day or other phones and typefaces are based on them The booklet was basically made as an educational fun project, it showcases early usage of typography layouts as well as some photo editing for some effects and add more to the reading process.

Saoko

Saoko is a branding project for a clothing brand that is owned by a Latino vintage seller and its whole premise is to have a fun look for used clothing and make vintage purchasing more fun The color palette was chosen to be more engaging to a younger audience as well as the patterns and the typeface is just meant to be fun light and approachable To support more sustainable purchases Not feeling like it's cheap especially to our younger generations and to eliminate further footprints for humanity while still having it fashionable.

Emotions of a Brat

Emotions of a brat is a typography art project that takes heavy inspiration from the Brat album, and it's cultural impact with stories and the music depth beyond the 365 party girl imagery of brat as an artistic image with the album it wasn't planned to form the way it formed culturally as it did in summer of 2024 and that's what drove me into it for it's complexity with human connections and the way it formed as a societal aspect, how our younger generation is leaning towards simplicity and truth and the beauty of simplicity in approach.

Videos and motions

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